When I met with Amelia and Valerie of vegan ice cream shop, Sweet Ritual, their Kickstarter campaign had only reached $11K of their $43K goal with just one week left to go. We created a colorful, kinetic video and Instagram campaign within 48 hours. The donations started pouring in and then they soared past $45K with 24 hours to spare. After the campaign, they were able to finish and open their new shop.