Quirky Crowdfunding Video Saves The Day

DIRECTOR / CHRIS HATCHER

When we met with Amelia and Valerie of vegan ice cream shop, Sweet Ritual, their Kickstarter campaign had barely reached $11K of their $43K goal with only one week left to go. We created a new, colorful video and Instagram campaign within 48 hours. The donations started pouring in, and they soared past $45K with 24 hours to spare. Now they have a new shop that's all their own.

“Field Guide did an outstanding job. They had strong ideas, filmed very quickly and efficiently, and edited the final video in record time. The finished product was fun, polished, professional, and eye-catching. We've had so many friends say they still watch it!”

Amelia Raley, Sweet Ritual

DELIVERABLES

Creative Strategy

Art Direction

Crowdfunding Video Production

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