Inspiring Donors to Double Their Gifts

DIRECTOR / CHRIS HATCHER

Guardian Partners came to us looking to create a special appeal video that would move their live event audience by making a complex topic more understandable. Together, we chose to feature one of their star volunteers who had a great success story to share. Following the event, GP received glowing praise about the video from their donors. Here's what Executive Director, Marc Kochanski had to say:

“The video was the HIT of the night. Not only did I hear lots of compliments on it, but Board members and others keep telling me they heard great response to the video as well. It is very clear to me that this is the best one GP has ever done, and it is thanks to the hard work of you and your team. One donor found Michael Greenlaw in the crowd and told him that he doubled his planned gift because he was so moved by the video. Well done!”

Marc Kochanski, Executive Director, Guardian Partners

DELIVERABLES

Creative Strategy

Documentary Film Production